Metallic ink and varnishing are two widely used finishing techniques in the printing and packaging industry. When applied together, they create a visually striking and premium appearance, often seen on luxury packaging, cosmetic boxes, gift boxes, labels, and promotional materials.
Metallic ink contains metal particles such as aluminum flakes or pearlescent pigments, producing a reflective metallic sheen. This gives printed elements a shimmering, high-end look. Varnishing, on the other hand, involves applying a transparent coating—gloss, matte, or spot varnish—on the printed surface to enhance texture, color vibrancy, and durability.
When metallic ink is combined with varnishing, the result delivers several enhanced effects:
Increased gloss and depth
The varnish boosts the reflectiveness of metallic ink, making the metallic effect more vivid and dimensional.
Improved durability
The varnish layer protects the metallic ink from scratches, wear, and oxidation, keeping the print visually appealing for a longer time.
Highlighting specific areas
Spot varnish over metallic ink can make selected elements shine brighter, drawing attention and enhancing brand identity.
Premium visual and tactile experience
This combination is often used in luxury packaging to convey quality, sophistication, and a refined image.
Overall, the combination of metallic ink and varnishing enhances both the aesthetic and functional qualities of printed materials, creating a refined and visually compelling result.