In custom packaging, “lamination” is a popular finishing technique that adds a protective film on top of printed material. This improves durability—making packaging more scratch-resistant, moisture-resistant, and long-lasting—while also enhancing its visual and tactile appeal.
The four most common lamination types are Gloss, Matte, Soft Matte, and Soft-Touch.
Below is a clear and easy-to-understand introduction to each type:
1. Gloss Lamination
Gloss lamination provides a shiny, reflective surface that makes colors appear more vibrant and striking.
Features:
Bright, glossy finish
Enhances color saturation
Highly resistant to dirt and scratches
Best for:
Packaging that aims to be eye-catching, such as food boxes, cosmetics, and promotional gift packaging.
2. Matte Lamination
Matte lamination creates a soft, non-reflective look that conveys elegance and minimalism.
Features:
Non-glossy, refined appearance
Smooth touch
Reduces glare, suitable for premium designs
Best for:
Luxury products, electronics packaging, and premium gift boxes.
3. Soft Matte (Velvet / Silk Matte) Lamination
Soft matte lamination delivers a hazy matte finish combined with a delicate, velvety touch.
Features:
Misty matte visual effect
Non-reflective
Gentle, silky handfeel
Best for:
Beauty and skincare packaging, premium gift boxes, and creative product lines that want a soft and refined presentation.
4. Soft-Touch Lamination
Soft-touch lamination is known for its signature velvety touch that elevates the user experience.
Features:
Luxury velvet-like tactile feel
Smooth matte appearance
Creates a distinctive premium impression
Best for:
High-end gift boxes, luxury products, beauty packaging, and special edition brand gift sets.
How to choose the right lamination?
Choose Gloss if you want bright colors and high visual impact.
Choose Matte if you prefer an elegant, minimal, and premium look.
Choose Soft Matte if you want a soft visual effect combined with gentle tactile texture.
Choose Soft-Touch if you want a memorable, luxurious touch and elevated brand feel.
At pandapackage, we help you decide the best lamination option based on your brand style, budget, and packaging purpose—ensuring your packaging looks great and feels even better.