Among all packaging finishing techniques, Spot UV is one of the most popular ways to enhance the visual appeal of a design. It applies a glossy, transparent UV coating to specific areas of the printed surface to make them stand out.
In short, Spot UV adds shine and emphasis exactly where you want it—like the logo, brand name, or key design elements.
Key Features of Spot UV
1. High Gloss Shine
Spot UV areas appear much shinier than the rest of the surface, creating strong visual contrast.
2. Highlights Important Elements
Perfect for making logos, texts, or illustrations pop.
3. Slight Raised Texture
Some types of Spot UV have a subtle raised feel, adding a premium tactile experience.
Why Do Brands Love Spot UV?
Creates a premium look
Increases brand visibility
Adds visual layers and contrast
Cost-effective but highly impactful
Spot UV gives the packaging a luxury feel without significantly increasing production cost.
Where Is Spot UV Commonly Used?
Spot UV is widely used on:
Beauty and skincare boxes
Gift boxes
Premium stationery & creative packaging
High-end product boxes
Business cards & brochures
It’s especially useful when brands want certain elements to “pop out.”
Spot UV vs. Other Finishes
Compared to lamination or varnish:
Lamination/varnish covers the whole surface
Spot UV targets only specific areas
Compared to hot stamping:
Spot UV is transparent shine
Hot stamping uses metallic foil
If your goal is to highlight key elements without changing the overall design style, Spot UV is an excellent choice.