A Drawer Box, also known as a Sliding Box or Push-Pull Box, is a premium packaging style characterized by its elegant sliding structure—resembling a drawer.
The design consists of an outer sleeve and an inner tray that slides in and out smoothly, providing both convenience and a unique unboxing experience.
Because of its tactile “pull-out” action and refined presentation, the drawer box has become a popular choice for luxury brands in cosmetics, electronics, jewelry, and corporate gifting.
Elegant Design with a Sense of Ritual
Unlike traditional lift-off lid boxes or magnetic closure boxes, a drawer box enhances the user’s interaction with the product.
The gentle sliding motion creates a sense of anticipation and sophistication—making it ideal for high-end gift packaging.
Brands often use drawer boxes not only for protection but also to elevate their storytelling and perceived value.
Common Types of Drawer Boxes
Drawer boxes come in several structural variations, each serving a different design or product purpose:
Single Drawer Box – The classic version with one sliding tray; simple and elegant.
Double Drawer Box – Features two drawers that open from opposite sides; perfect for gift sets.
Drawer Box with Ribbon Pull – Includes a ribbon or metal pull tab for easier access and added decoration.
Layered Drawer Box – Multiple sliding trays for organizing product collections.
Magnetic Stop Drawer Box – Built-in magnets help keep the drawer securely closed.
Materials and Construction
Drawer boxes are typically made from rigid greyboard (1.5–3.0 mm) wrapped in printed or specialty paper.
The outer sleeve holds the inner tray, which can be fitted with custom inserts such as EVA foam, molded pulp, cardboard, or paperboard to secure and protect the product.
Common paper options include art paper, matte coated paper, and specialty papers such as linen texture, soft-touch, pearl, or leather-grain finishes.
For premium presentation, some brands add velvet linings or flocked EVA inserts inside the drawer.
Popular Finishing Options
Surface finishing plays a key role in enhancing the look and feel of drawer box packaging.
Common finishes include:
Matte / Gloss / Soft-touch Lamination – Improves durability and touch.
Hot Foil Stamping – Adds metallic highlights in gold, silver, or rose gold.
Spot UV – Creates contrast and shine on logos or patterns.
Embossing / Debossing – Adds texture and a tactile dimension.
Specialty Paper Wrapping – For a more artisanal, luxury appeal.
Applications and Use Cases
Drawer boxes are widely used for premium and gift packaging across multiple industries:
Cosmetics & Beauty: Perfume, skincare sets, makeup kits.
Jewelry: Rings, necklaces, and bracelets.
Electronics: Smart devices, accessories, and tech gifts.
Food & Beverage: Tea, chocolates, wine mini boxes.
Corporate Gifting: Brand gift sets, employee welcome kits, and seasonal promotions.
This structure not only offers secure protection during transportation but also enhances the unboxing experience—especially important for online retail and influencer marketing.
Sustainable Packaging Options
Sustainability has become a key consideration in luxury packaging.
Drawer boxes can be made eco-friendly by using:
FSC®-certified paper and recycled greyboard.
Soy-based inks and water-based varnish.
Paperboard or molded pulp inserts instead of plastic foam.
Reduced foil or lamination areas to improve recyclability.
Choosing sustainable materials not only supports the environment but also strengthens your brand’s responsible image.
Factors That Affect Cost
Several factors influence the cost of custom drawer box production:
Box size and greyboard thickness.
Type of wrap paper and number of surface finishes.
Complexity of the insert or internal structure.
Single vs. double drawer construction.
Order quantity (MOQs typically start from 500–1,000 units).